| 10
Ways To Improve Your Business
Website
1.
Get your own domain name.
Trying
to do business with an internet
address like http://users.hugelake.com.pk/~fredsbrakes/index.html
is unacceptable these
days.
Names
like this are nearly impossible
to remember. Even worse, your
email and website addresses
will stop working if your ISP
goes broke. All your advertising,
promotion and business stationery
becomes instantly useless.
Just ask anyone who was with
Dingo Blue, or OneNet.
Having your own domain name solves these
problems and more. It's cheap
to register your own domain
name - around 799 Rs. / 14 $
to 6000 Rs. / 100 $ per year
for a .com, and 3000 Rs. / $
50 to 7260 Rs. / 121 $ for 2
years for a .com.pk name. for
more details click
here
Become
more professional - get a domain
name for your business.
2.
Don't use free service providers.
These
are OK for a personal site,
but do you REALLY want annoying
pop up advertisements and banners
appearing when you are trying
to make a good impression on
your prospective clients?
3.
Make sure that usable information
appears within 10 seconds.
It
has been proven that people
will start leaving if it doesn't.
4.
Get rid of hit counters.
They
make a site look unprofessional,
and nobody really cares how
many "hits" you've had.
Of
course, it's smart to track
visitor statistics. An analysis
package which gives you lots
of useful information should
be part of any good hosting
account.
5.
Optimise your Graphics.
A
slow loading website can be
totally transformed by making
sure that the graphics are the
correct type, size, resolution,
and compression. A page we recently
worked on had its load time
reduced from over 4 minutes
to around 15 seconds just by
optimising the graphics.
6.
Don't Be A Flasher.
It's
a bad idea to force people to
wait for Flash animations to
load before they can enter your
website. (see #3 above)
If
you do use Flash animation on
your home page, ALWAYS provide
a button for people to bypass
it.
7.
Get Rid of your Splash Page.
This
is a entry page containing just
a graphic and a link that says
something like "Click here to
Enter".
When
someone gets to your site, don't
waste their time. Give them
something useful to look at
immediately.
8.
Provide clear, simple navigation.
Don't
confuse your visitors with unconventional,
complex or hidden navigation
schemes.
Give
them what they expect to see.
Don't make them learn new rules
to navigate your site.
9.
Make sure your spelling and
grammar is correct.
People
will judge your business by
your website. Errers wo'nt enspier
confedense.
10.
Be careful with music.
It
suits some sites, but is totally
inappropriate on others. If
you must use music, always provide
an option to turn it off.
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